WOM Generation Decision Making:The Effects of Consumer's Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2014
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.16.2_119